I ship products. Then I scale the teams that run them.

I built and launched PPRT, an AI read-later app in validation with approximately 35 users, combining embeddings, semantic clustering, bilingual multi-source synthesis, Gemini/OpenRouter routing, usage and cost tracking, and quality feedback.

I revived Submusica, a DJ equipment and music publication with approximately 5,000 monthly visitors, using source extraction and draft generation in a custom editorial voice with human review before publication. I also built two AI advisory apps for business decisions and DJ careers, tested with approximately 15 users across both apps, using CrewAI and custom Python orchestration for four executive and eight DJ specialist personas.

As a consultant, I advised three businesses on online presence and recurring sales, local-first AI positioning for government and schools, and child-safety market strategy and competitive analysis. I also mentored approximately 20 people pro bono on AI tools, concepts, practical problem-solving and low-cost local models.

I joined as Senior Product Manager and was promoted to Director of Product in 2024. As Senior PM, I launched OmniGive, expanded payment methods from 3 to 22, and launched Donorbox Live for iOS and Android. OmniGive replaced a 10-year-old core donation form, increasing conversion from 8% to 15%, average donation value by 12%, and platform revenue by 10% year over year after three flat years. The platform served more than 100,000 nonprofits across 96 countries.

As Director, I retained product responsibilities while leading 14 direct reports across product management, UX design, UX research and analytics. I established clearer ownership, embedded designers, research, analytics, A/B testing, quarterly OKRs and annual roadmap planning. Across both phases, Donorbox Live processed more than US$5 million in cashless donations; adopting organizations saw an average 157% increase in monthly giving.

I co-founded and scaled an e-commerce and loyalty business to US$100 million in annual revenue, 50,000 monthly orders and 10 million users, leading 34 full-time employees across product, engineering and UX.

We delivered loyalty programs for Santander, Visa, Mastercard, Multiplus, Unilever and Whirlpool, and full-commerce services for Unilever, Avon, Korres, Disney, Mattel, Ambev and Kopenhagen across storefronts, payments, catalog management, logistics and customer service. I also built an online travel agency processing more than 4,000 bookings per month.