Director of Product across SaaS, fintech, and e-commerce. Most recently led OmniGive at Donorbox — a headless donation platform now processing payments for 100,000+ organizations across 96 countries.
Open to Director / VP of Product roles — SaaS, fintech, e-commerce. Also open to select consulting engagements.
São Paulo, BR · eduardo@hanzo.cc
Conceived and shipped OmniGive, replacing the company's core legacy donation form after a 6-month beta. Rebuilt the product operating model from zero: squads, UX research, product analytics, A/B testing.
Designed and launched Customer Kits — configurable equipment presets letting enterprise customers manage rented device fleets at scale, eliminating per-client bespoke configuration.
Led the product workstream migrating 18 regional e-commerce stores from a legacy monolith to a headless MACH stack (CommerceTools, Amplience, Algolia, Vue Storefront), reorganizing delivery into domain-driven squads.
Bootstrapped the Fulfilment Squad from scratch and opened Shopify, Etsy, and CSV seller channels, onboarding 1,000+ new sellers.
Redesigned the seller CRM, XML feed tooling, and API across Portugal, Poland, Romania, and Ukraine — reducing buyer bounce rate by 50% across 10,000+ agencies publishing 350,000 ads/month.
Shipped a context-aware personalisation layer, A/B tested across explicit and implicit behavioural signals — +10% Add-to-Cart rate, +5% recommendation CTR.
Built a DTC e-commerce company from zero, leading 34 FTEs across product, engineering, and UX, for brands including Santander, Avon, Disney, Mattel, Ambev, and Visa. Also bootstrapped an online travel agency processing 4,000+ monthly bookings.
Owned video products for Brazil's largest media group (300M views/month) and delivered live broadcast infrastructure for the 2010 FIFA World Cup, 450,000 simultaneous viewers.
Product management across communities, portal search, and ISP software with 6M+ installed users.
Headless, next-gen donation form built to replace Donorbox's legacy core product after a 6-month beta. 8% → 15% conversion, +12% average donation value.
iOS card-reader app letting nonprofits accept in-person donations at galas, museums, and places of worship — expanding Donorbox's TAM beyond digital giving.
Configurable equipment presets at Grover, letting enterprise customers manage rented device fleets without per-client bespoke setup.
Led the product workstream migrating 18 regional Expondo stores from a legacy monolith to CommerceTools, Amplience, Algolia, and Vue Storefront.
A read-later tool that replaces the unread pile with AI-synthesized Topics — clusters of your saved links with a short synthesis of what they add up to. Solo-built, pre-validation, ~15 hrs/week.
Cloudflare Workers · D1 · Vectorize · React 19 · built with Claude Code
Open to Director / VP of Product roles — SaaS, fintech, e-commerce. Also open to select consulting engagements.